For businesses that want to get AI right.
AI Strategy & Consultancy
AI is moving quickly, but making good decisions about it should not feel confusing.
I help business owners, directors and leadership teams make sense of AI, build a practical plan and move forward with confidence. No hype. No generic frameworks. Just clear, commercially grounded advice tailored to your business.
Whether you need a one-off strategy session, expert input on a live project or ongoing senior support, we help you turn AI from an interesting idea into something useful, realistic and worth investing in.
Based in Norwich and working with businesses across Norfolk, Suffolk, Essex and the UK.
Most businesses do not need more AI noise. They need clear direction.
By now, most leadership teams know AI matters. That is not the issue.
The issue is knowing what to do next.
- Should you invest in training?
- Should you change processes first?
- Should you trial tools or build a wider plan?
- Who should lead it internally?
- What is actually worth spending money on and what is not?
Without clear guidance, AI adoption becomes scattered. One team experiments. Another ignores it. Someone signs up for tools nobody uses. A few good ideas get lost because there is no shared direction.
That is where consultancy makes the difference.
Good AI strategy is not about chasing every new tool. It is about making the right decisions for your business, your team and your goals.
What makes this different
Strategic support built around your business, not someone else’s framework.
Every consultancy engagement starts with the same question: What does AI need to do for your business to make it worth it?
That might mean saving time. Improving delivery. Helping your team work better. Supporting growth. Reducing bottlenecks. Building confidence at leadership level before you invest further. From there, we look at where you are now, what is already happening across the business, where the risks are and where the real opportunities sit.
I have been working with generative AI since 2022, testing tools, applying them in real business settings and seeing first-hand what works and what falls flat. That means you get advice based on practical experience, not recycled LinkedIn opinions. You will get honest guidance, clear thinking and recommendations you can actually act on.
Generic AI advice vs working with Jules
Generic AI consultancy
Built around trends Focused on tools first Too technical or too vague Looks good in theory Hard to implement in practice
AI Strategy with Jules
Built around your goals Focused on business outcomes Clear, practical and commercially grounded Honest about what is worth doing Designed to work in the real world
This is for you if:
- You know AI matters, but you need help turning that into a sensible plan
- Your teams are using AI inconsistently and you want a clearer direction
- You are considering investing in tools, training or workflow changes and want expert input first
- You want to improve how AI fits into your marketing, content or wider business operations
- You need senior AI support without hiring a full-time specialist
- You want someone who can challenge your thinking, not just agree with it
If that sounds familiar, this is probably the right conversation.
How we can work together
AI Strategy Session A focused half-day or full-day working session designed to help you get clear on where AI fits in your business and what to prioritise next. Together we look at your current position, your goals, where the biggest opportunities sit and what a practical roadmap should look like. You leave with clearer direction, better decision-making and a plan you can actually use. Best for: Business owners, directors and leadership teams who need clarity before making bigger decisions.
AI Readiness Review
Before you invest further, it helps to know where you really stand.
This review looks at your current capability, team confidence, processes, opportunities and risks so you can see what is ready, what is missing and what needs attention first.
You get an honest assessment and prioritised recommendations, not a generic checklist.
Best for: Businesses planning AI investment and wanting a realistic starting point.
Project-Based AI Consultancy
If you have a specific AI initiative in motion, we can work together on that too.
This might include reviewing workflows, shaping internal AI processes, supporting rollout, building better ways of working or helping your team avoid expensive mistakes during implementation.
Best for: Businesses that need expert guidance on a live project without a long-term retainer.
Fractional AI Lead
Ongoing senior AI support for businesses that need strategic input over time.
As your fractional AI lead, I become part of the wider leadership conversation. I help you sense-check decisions, guide adoption, support internal capability and keep your AI direction aligned with what your business actually needs.
You get experienced input without the cost or commitment of a full-time hire.
Best for: Growing businesses that see AI as a serious priority and want expert support as they build.
What businesses gain from AI consultancy
- A clearer AI direction linked to real business goals
- Better decisions about tools, investment and priorities
- More confidence at leadership level
- A realistic roadmap instead of disconnected experiments
- Stronger alignment between teams
- Faster progress with less wasted time and money
Start with a conversation
If you want to make better decisions about AI, the first step is a simple conversation. We’ll talk about where your business is now, what you are trying to achieve and whether consultancy is the right fit.
No pressure. No hard sell. Just useful thinking from the start.
Book a free 30-minute strategy conversation