Flair Content

Expert Tips for Integrating AI into Your Content Strategy

May 22, 2025By Julia Rickman-Jenkins
Julia Rickman-Jenkins

How AI Can Strengthen Your Content Strategy

If you're running a small business or working in B2B marketing, content is likely a key part of how you connect with customers. But keeping it fresh, relevant, and purposeful? That takes time. That’s where AI can lend a hand.

We’re not talking about replacing your team. We're talking about giving them better tools—so they can spend less time on repetitive tasks and more time on what makes your brand stand out: meaningful ideas and valuable conversations.

In a rush? Here’s the quick version.

  • AI won’t replace your content team—but it’ll give them breathing room.
  • Use AI tools to support planning, personalisation, distribution, and measurement.
  • Start small with tools like ChatGPT, BuzzSumo or AnswerThePublic
  • Focus on practical wins that save time and help you create with purpose.
ai content strategy

Supporting Smarter Content Planning

AI can take a lot of the guesswork out of content planning. Tools like BuzzSumo, SparkToro, or AlsoAsked help you understand what your audience is actually searching for—so you can build topics that meet real needs.

At Flair Content, we often use these tools alongside a framework like See, Think, Do, Care (originally from Google) to map content to customer intent. That means less content for content’s sake, and more that actually works.

Generating Ideas and Drafts—Without Losing Your Voice

Tools like ChatGPT or Jasper can help draft blog posts, emails, or social updates—but we’d never suggest hitting publish without your input.

Think of them as first-draft helpers: useful for getting words on the page, spotting trends, or shaping outlines based on what’s resonating. From there, it’s your brand tone, your expertise, and your human judgement that make it sing.

Personalising Content (Without Being Creepy)

personalized marketing

AI makes it easier to personalise at scale. Platforms like HubSpot, ActiveCampaign, or RightMessage can tailor what your visitors see based on their behaviour or business type.

So instead of a one-size-fits-all newsletter, you're sending tips that actually match what they’ve shown interest in. And for small teams, that’s a win.

Smarter Distribution—Getting the Right Content to the Right People

AI tools can analyse your past content performance and tell you when and where to post for maximum visibility. Try Lately, Missinglettr, or even Buffer’s AI scheduling features.

This way, your strongest content isn’t just buried after one post. It’s reused smartly and shared at the right time, without manual planning on your end.

content distribution

Measuring What Matters

It’s easy to get lost in dashboards. AI-powered tools like Narrative BI or Google Analytics 4’s predictive insights help you focus on what matters: are people reading, clicking, buying, or just bouncing?

With that clarity, you can fine-tune headlines, adjust your tone, or rethink formats—without needing to be a data scientist.

Getting Started Without the Overwhelm

If you’re new to AI, start small:

  • Use a tool like ChatGPT to brainstorm blog ideas or write email subject lines.
  • Plug into AnswerThePublic or Semrush’s Topic Research to discover what your audience is searching for.
  • Test AI-powered tools on one channel (e.g. email personalisation) before rolling out more widely.

And if you ever get stuck, we’re here for a no-pressure chat—just to see what might be possible for your team.